{"id":170006,"date":"2022-06-15T10:13:26","date_gmt":"2022-06-15T07:13:26","guid":{"rendered":"https:\/\/www.radyoulku.com\/?p=170006"},"modified":"2022-06-15T10:13:28","modified_gmt":"2022-06-15T07:13:28","slug":"beyaz-yakayi-cikarip-tezgaha-gecti","status":"publish","type":"post","link":"https:\/\/www.radyoulku.com\/?p=170006","title":{"rendered":"Beyaz yakay\u0131 \u00e7\u0131kar\u0131p tezgaha ge\u00e7ti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cSevet Gurme\u201d Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serdar Oma\u00e7, akademik kariyerini tamamlad\u0131ktan sonra \u00f6nemli i\u015f f\u0131rsatlar\u0131n\u0131 de\u011ferlendirmek yerine kendi markas\u0131n\u0131 kurarak, k\u0131sa zamanda T\u00fcrkiye&#8217;nin tan\u0131d\u0131\u011f\u0131 \u00f6d\u00fcll\u00fc bir giri\u015fimci oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oma\u00e7, 2018 y\u0131l\u0131nda Mersin&#8217;de a\u00e7t\u0131\u011f\u0131 gurme marketle \u015fark\u00fcteri sekt\u00f6r\u00fcne girdi. Markette sat\u0131lan t\u00fcm y\u00f6resel ve organik \u00fcr\u00fcnleri, \u00fcretildi\u011fi y\u00f6reye giderek yerinde g\u00f6ren Oma\u00e7, bu sayede i\u015fletmesi a\u00e7\u0131l\u0131\u015f\u0131n\u0131n daha ilk y\u0131l d\u00f6n\u00fcm\u00fcnde b\u00fcy\u00fck bir marka haline geldi. Yerel marka olmaktan \u00e7\u0131k\u0131p, T\u00fcrkiye \u00e7ap\u0131nda t\u00fcm \u015fehirlere kargoyla \u00fcr\u00fcn g\u00f6nderir hale gelen Oma\u00e7&#8217;\u0131n bu ba\u015far\u0131s\u0131 kendisine Y\u0131l\u0131n Gen\u00e7 Giri\u015fimci Adam\u0131 \u00f6d\u00fcl\u00fcn\u00fc de getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Beyaz yakay\u0131 \u00e7\u0131kar\u0131p tezgaha ge\u00e7ti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fletmeyi kurmadan e\u011fitimi i\u00e7in de \u00f6nemli \u00e7al\u0131\u015fmalar yapan Oma\u00e7, y\u00fcksek \u00f6\u011frenimimi Mersin \u00dcniversitesi\u2019nde D\u0131\u015f Ticaret B\u00f6l\u00fcm\u00fc\u2019nde, y\u00fcksek lisans\u0131n\u0131 da Toros \u00dcniversitesi\u2019nde Y\u00f6netim-Organizasyon alan\u0131nda tamamlad\u0131. E\u011fitim hayat\u0131m\u0131n tamamlanmas\u0131n\u0131n hemen ard\u0131ndan i\u015fe koyulan Oma\u00e7, beyaz yakal\u0131 bir \u00e7al\u0131\u015fan olmay\u0131 elinin tersiyle itip kendi i\u015finin patronu oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oma\u00e7, k\u0131sa zamanda T\u00fcrkiye\u2019nin farkl\u0131 b\u00f6lgelerine \u015fubeler a\u00e7\u0131p T\u00fcrkiye markas\u0131 haline gelmeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oma\u00e7, hayat hikayesini ve hedeflerini \u015f\u00f6yle anlat\u0131yor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016-2018 y\u0131llar\u0131 aras\u0131nda ba\u015fta b\u00fcy\u00fck \u015fehirle de olmak \u00fczere; gurme market ve perakende sekt\u00f6r\u00fcnde ki k\u00fc\u00e7\u00fck-b\u00fcy\u00fck bir\u00e7ok i\u015fletme gezip g\u00f6zlem yaparak en \u00e7ok tercih edilen \u00fcr\u00fcnleri, bu \u00fcr\u00fcnleri \u00fcreten \u00fcreticileri tespit ettim. Sevet Gurme marketi, 2018 y\u0131l\u0131nda Mersin Mezitli\u2019de a\u00e7t\u0131k. Do\u011fal ve organik \u00fcr\u00fcnlerin sat\u0131\u015f\u0131na ba\u015flay\u0131p t\u00fcketicilerimizin be\u011fenisine sunduk. Tezgahlar\u0131m\u0131zda sadece do\u011fal, y\u00f6resel \u00fcr\u00fcn bulundurup, \u201dFabrikasyon olan hi\u00e7bir \u00fcr\u00fcn\u00fc satmayaca\u011f\u0131m\u201d ilkesiyle sa\u011fl\u0131kl\u0131 g\u0131day\u0131 \u00f6zendiren bir gurme market faaliyeti s\u00fcrd\u00fcrd\u00fck. Ard\u0131ndan h\u0131zl\u0131 bir \u015fekilde e-ticarete y\u00f6nelip, sat\u0131lan t\u00fcm \u00fcr\u00fcnleri t\u00fcm T\u00fcrkiye nin be\u011fenisine sunmu\u015f olduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rakiplerinden farkl\u0131 bir \u00f6zelli\u011fe sahip oldu\u011funu dile getiren Oma\u00e7, Rakiplerimize g\u00f6re ilk olma \u00f6zelli\u011fi ta\u015f\u0131yan ilk ve en b\u00fcy\u00fck \u00f6zelli\u011fimiz satt\u0131\u011f\u0131m\u0131z t\u00fcm \u00fcr\u00fcnlerin \u00fcretim a\u015fmalar\u0131na kat\u0131lmak, denetimini yapmak ve bu a\u015famalar\u0131 t\u00fcketicilerle payla\u015fmak. Yani insanlar t\u00fckettikleri \u00fcr\u00fcnlerin perde arkas\u0131nda ki her\u015feyi g\u00f6r\u00fcp, g\u00fcvenerek t\u00fcketmelerini sa\u011flam\u0131\u015f oluyoruz. dedi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fck bir Pazaryeri uygulamas\u0131 faaliyete ge\u00e7irerek t\u00fcm \u00fclkedeki do\u011fal ve y\u00f6resel \u00fcr\u00fcn \u00fcreten \u00fcreticilerle t\u00fcketicileri arac\u0131s\u0131z bir araya getiren bir platform olu\u015fturmay\u0131 hedefledi\u011fini anlatan Oma\u00e7, \u015funlar\u0131 kaydetti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEVET gurme markas\u0131yla olu\u015fturulacak olan gurme marketler zincirini franchising y\u00f6ntemiyle t\u00fcm \u00fclkeye yaymak istiyorum. Ben satt\u0131\u011f\u0131m \u00fcr\u00fcnlerin \u00fcretim \u015fartlar\u0131n\u0131, ko\u015fullar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in Anadolu\u2019nun neredeyse tamam\u0131n\u0131 gezdim. Sosyal medyada da b\u00fcy\u00fck bir takip\u00e7i kitlem var. Bu pazarlama ve insanlara samimiyet anlam\u0131nda iyi geliyor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSevet Gurme\u201d Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serdar Oma\u00e7, akademik kariyerini tamamlad\u0131ktan sonra \u00f6nemli i\u015f f\u0131rsatlar\u0131n\u0131 de\u011ferlendirmek yerine kendi markas\u0131n\u0131 kurarak, k\u0131sa zamanda T\u00fcrkiye&#8217;nin tan\u0131d\u0131\u011f\u0131 \u00f6d\u00fcll\u00fc bir giri\u015fimci oldu. Oma\u00e7, 2018 y\u0131l\u0131nda Mersin&#8217;de a\u00e7t\u0131\u011f\u0131 gurme marketle \u015fark\u00fcteri sekt\u00f6r\u00fcne girdi. Markette sat\u0131lan t\u00fcm y\u00f6resel ve organik \u00fcr\u00fcnleri, \u00fcretildi\u011fi y\u00f6reye giderek yerinde g\u00f6ren Oma\u00e7, bu sayede i\u015fletmesi a\u00e7\u0131l\u0131\u015f\u0131n\u0131n daha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-170006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts\/170006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170006"}],"version-history":[{"count":0,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts\/170006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/media\/170007"}],"wp:attachment":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}