KOB\u0130\u2019lerin h\u0131zla dijitalle\u015fen d\u00fcnyaya ayak uydurmalar\u0131 ve rekabet g\u00fc\u00e7lerini art\u0131rmalar\u0131n\u0131 sa\u011flamak amac\u0131yla; Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n deste\u011finde ve TOBB\u2019un himayesinde 63\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlen T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019n\u0131n bu y\u0131lki \u00fc\u00e7\u00fcnc\u00fc etkinli\u011fi, Vodafone ana sponsorlu\u011funda \u2019KOB\u0130\u2019ler i\u00e7in Dijital D\u00f6n\u00fc\u015f\u00fcm, E-ticaret ve E-ihracat\u2019 temas\u0131yla \u00c7anakkale\u2019de ger\u00e7ekle\u015ftirildi. Etkinlikte, i\u015fletmelerin Dijital Skor\u2019lar\u0131n\u0131 nas\u0131l y\u00fckseltebilecekleri, e-ihracat ve dijital d\u00fcnyada pazarlama teknikleri konular\u0131 masaya yat\u0131r\u0131ld\u0131.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131 ve G\u00fcney Marmara Kalk\u0131nma Ajans\u0131\u2019n\u0131n deste\u011fiyle, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi\u2019nin (TOBB) himayesinde 63\u2019\u00fcnc\u00fc kez d\u00fczenlenen T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019n\u0131n bu y\u0131lki \u00fc\u00e7\u00fcnc\u00fc etkinli\u011fi Vodafone ana sponsorlu\u011funda \u2019KOB\u0130\u2019ler i\u00e7in Dijital D\u00f6n\u00fc\u015f\u00fcm, E-ticaret ve E-ihracat\u2019 temas\u0131yla \u00c7anakkale\u2019de ger\u00e7ekle\u015ftirildi. E-ticaret SEM ve E-ticaret Merkezi taraf\u0131ndan; \u00c7anakkale Ticaret ve Sanayi Odas\u0131 ile \u00c7anakkale Ticaret Borsas\u0131 ev sahipli\u011finde \u00c7anakkale Ticaret ve Sanayi Odas\u0131 Kongre ve Fuar Merkezi\u2019nde d\u00fczenlenen bulu\u015fmada, KOB\u0130\u2019lerin d\u00fcnyada dijitalle\u015fme ile birlikte ya\u015fanan h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcme neden ve nas\u0131l ayak uydurmas\u0131 gerekti\u011fi masaya yat\u0131r\u0131ld\u0131. Bu kapsamda, i\u015fletmelerin dijital skorlar\u0131n\u0131 nas\u0131l y\u00fckseltebilecekleri, yeni d\u00fcnyada e-ihracat s\u00fcre\u00e7lerine dahil olarak s\u0131n\u0131rlar\u0131n\u0131 nas\u0131l \u00fclke d\u0131\u015f\u0131na ta\u015f\u0131yabilecekleri ve dijital d\u00fcnyada uygulayabilecekleri pazarlama teknikleri ile verimliliklerini nas\u0131l art\u0131rabilecekleri konular\u0131 ele al\u0131nd\u0131.<\/p>\n
A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131; \u00c7anakkale Valisi Orhan Tavl\u0131, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi Y\u00f6netim Kurulu \u00dcyesi \u00d6zer Matl\u0131, \u00c7anakkale Ticaret ve Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Fahrettin Ersoy, \u00c7anakkale Ticaret Borsas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sefer Kaya \u00dczen, TOBB E-Ticaret Sekt\u00f6r Meclisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Merter \u00d6zdemir ve Vodafone KOB\u0130 Sat\u0131\u015f B\u00f6l\u00fcm\u00fc Direkt\u00f6r\u00fc Yusuf Aysal\u2019\u0131n yapt\u0131\u011f\u0131 etkinlik \u00e7e\u015fitli panellerle devam etti.<\/p>\n
\u00d6zer Matl\u0131: “TOBB olarak e-ticaretteki tabloyu de\u011fi\u015ftirmek istiyoruz”<\/p>\n
Etkinli\u011fin a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan TOBB Y\u00f6netim Kurulu \u00dcyesi \u00d6zer Matl\u0131, eskinin \u0130pek Yolu, Baharat Yolu gibi \u00fczerindeki \u00fclkeleri, insanlar\u0131 zengin eden ticaret rotalar\u0131n\u0131n yerini g\u00fcn\u00fcm\u00fczde \u2018internet siber otoban\u0131\u2019n\u0131n ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
D\u00fcnyada e-ticaretin toplam perakendeden ald\u0131\u011f\u0131 pay\u0131n y\u00fczde 8.5, T\u00fcrkiye\u2019de ise y\u00fczde 4 oldu\u011funu aktaran Matl\u0131 \u015f\u00f6yle devam etti: “Bug\u00fcn i\u00e7in gerideyiz ama aradaki fark\u0131 h\u0131zla kapatabiliriz. Bak\u0131n\u0131z, 200 y\u0131l \u00f6nce Sanayi Devrimi\u2019ni \u0131skalaman\u0131n s\u0131k\u0131nt\u0131s\u0131n\u0131 hala ya\u015f\u0131yoruz. N\u00fcfusun y\u00fczde 90\u2019\u0131 mobil ba\u011flant\u0131ya sahip. 48 milyon ki\u015fi d\u00fczenli olarak her g\u00fcn internete ba\u011flan\u0131yor. Peki internette ne yap\u0131yoruz? \u00c7ok laf, az i\u015f \u00fcretiyoruz. G\u00fcnde ortalama 5 saatimizi internette ge\u00e7iriyoruz. Ama elektronik ticarette ilk 25 i\u00e7inde bile yokuz. \u0130\u015fte biz TOBB olarak, bu tabloyu de\u011fi\u015ftirmek istiyoruz. Firmalar\u0131m\u0131z\u0131 dijital d\u00fcnyaya haz\u0131rl\u0131yoruz. T\u00fcm sekt\u00f6r\u00fc temsil eden sekt\u00f6r meclisimizle birlikte, onlara rehberlik ediyoruz. Bundan sonraki d\u00f6nemde de, sekt\u00f6re y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n t\u00fcm\u00fcnde, sekt\u00f6r meclisimiz aktif olarak yer almaya devam edecek. Sahadan gelen bilgiyi, politika tasar\u0131m s\u00fcre\u00e7lerine, en etkin \u015fekilde yans\u0131tacak”.<\/p>\n
Yusuf Aysal: “\u00c7anakkale\u2019nin Dijital Skoru y\u00fczde 68”<\/p>\n
Yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda, TOBB i\u015fbirli\u011fi ile ba\u015flatt\u0131klar\u0131 KOB\u0130\u2019ler i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm hareketi projesinin, T\u00fcrkiye\u2019nin il ve sekt\u00f6r baz\u0131nda dijitalle\u015fme karnesini ortaya koyaca\u011f\u0131n\u0131 vurgulayan Vodafone KOB\u0130 Sat\u0131\u015f B\u00f6l\u00fcm\u00fc Direkt\u00f6r\u00fc Yusuf Aysal, \u015funlar\u0131 s\u00f6yledi: “Proje kapsam\u0131nda \u015fimdiye dek 7 ilde dijitalle\u015fme e\u011fitimleri d\u00fczenledik, 2 bin 500\u2019\u00fc a\u015fk\u0131n KOB\u0130\u2019ye dan\u0131\u015fmanl\u0131k ve mentorluk deste\u011fi sa\u011flad\u0131k. Gelecek y\u0131l\u0131n sonuna kadar t\u00fcm T\u00fcrkiye\u2019yi dola\u015fmay\u0131 hedefliyoruz. Bu ba\u015flatt\u0131\u011f\u0131m\u0131z hareketin, T\u00fcrkiye\u2019de daha rekabet\u00e7i yeni nesil bir \u00f6zel sekt\u00f6r\u00fcn olu\u015fmas\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Proje kapsam\u0131nda hem Anadolu\u2019da dijitalle\u015fme s\u00fcre\u00e7lerini h\u0131zland\u0131rmak isteyen KOB\u0130\u2019lerin hem de illerin Dijital Skor\u2019lar\u0131n\u0131 hesapl\u0131yor, bu sayede dijitalle\u015fme seviyelerini \u00f6l\u00e7\u00fcyoruz. Bu kapsamda \u00c7anakkale\u2019de faaliyet g\u00f6steren \u015firketlerle yapt\u0131\u011f\u0131m\u0131z \u00f6l\u00e7\u00fcmlere g\u00f6re \u00c7anakkale\u2019nin Dijital Skoru\u2019nu da y\u00fczde 68 olarak belirledik. Di\u011fer yandan dijital skorunu hesaplatan firmalara, \u00e7\u0131kan sonu\u00e7lara g\u00f6re kendilerine \u00f6zel olarak sundu\u011fumuz \u00e7\u00f6z\u00fcmlerimizle daha fazla nas\u0131l tasarruf sa\u011flayabilecekleri ve operasyonel verimliliklerini nas\u0131l art\u0131rabilecekleri konusunda anl\u0131k bir rapor iletiyoruz. Bu yol haritas\u0131 sayesinde KOB\u0130\u2019lerimizin dijitalle\u015fme yolunda atacaklar\u0131 ad\u0131mlar\u0131 h\u0131zland\u0131rarak, hem bulunduklar\u0131 illerin hem de T\u00fcrkiye\u2019nin dijitalle\u015fme seviyesini art\u0131raca\u011f\u0131na ve \u00fclkemizin rekabet g\u00fcc\u00fcne g\u00fc\u00e7 kataca\u011f\u0131m\u0131za inan\u0131yoruz. Bu anlay\u0131\u015fla sundu\u011fumuz u\u00e7tan uca \u00e7\u00f6z\u00fcmlerle, dijital i\u015f ortaklar\u0131 olarak T\u00fcrkiye\u2019deki t\u00fcm i\u015fletmeleri gelece\u011fe haz\u0131rlamaya devam edece\u011fiz”.<\/p>\n
A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131ndan sonra dijital evren hakk\u0131nda sunumlar\u0131n\u0131 yapmak \u00fczere s\u0131ras\u0131yla Ekonomist ve Moderat\u00f6r Sami Alt\u0131nkaya, PTT A.\u015e. E\u011fitim Dairesi Ba\u015fkan\u0131 Hakan Y\u00f6nden ve SefaMerve CEO\u2019su Mehmet Metin Okur sahneye \u00e7\u0131kt\u0131.<\/p>\n
Dijital d\u00f6n\u00fc\u015f\u00fcm panelinde ba\u015far\u0131l\u0131 KOB\u0130 \u00f6rnekleri payla\u015f\u0131ld\u0131<\/p>\n
\u2019Dijital D\u00f6n\u00fc\u015f\u00fcm\u2019 adl\u0131 etkinli\u011fin ilk panelinde ba\u015far\u0131l\u0131 KOB\u0130 hik\u00e2yeleri payla\u015f\u0131ld\u0131. Vodafone KOB\u0130 Sat\u0131\u015f B\u00f6l\u00fcm\u00fc Direkt\u00f6r\u00fc Yusuf Aysal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki panel, Pasaport Pizza Genel M\u00fcd\u00fcr\u00fc M\u00fckremin \u00d6zdemir, ACIKINCA.COM\u2019un Kurucusu Mustafa Serkan Kubilay ve EVBA Asans\u00f6r\u2019\u00fcn Y\u00f6neticisi Musa Umut \u00c7avu\u015fgil\u2019in kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n
Panelde M\u00fckremin \u00d6zdemir, Pasaport Pizza\u2019n\u0131n m\u00fc\u015fterilerine sipari\u015f g\u00f6nderdikleri t\u00fcm sistemi Vodafone ile uzaktan takip ettiklerini, m\u00fc\u015fteri memnuniyetini yine Vodafone uygulamas\u0131 ile nokta bazl\u0131 \u00f6l\u00e7erek h\u0131zla aksiyon ald\u0131klar\u0131n\u0131 aktard\u0131. Serkan Kubilay ise, sipari\u015f sistemlerini el terminalleri ile t\u00fcm restoranlara sa\u011flayarak noktalar\u0131n kendileri ile \u00e7al\u0131\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131klar\u0131n\u0131 ve rekabete kar\u015f\u0131 g\u00fc\u00e7lendiklerini ifade etti. Asans\u00f6r i\u00e7inde kabin takip ve y\u00f6netim sistemini Vodafone ile kurduklar\u0131n\u0131 anlatan Musa Umut \u00c7avu\u015fgil de, bu sayede m\u00fc\u015fterilerine en teknolojik hizmeti vermeye ba\u015flad\u0131klar\u0131n\u0131 dile getirdi. \u00dc\u00e7 y\u00f6netici de Vodaone\u2019un sundu\u011fu dijital \u00e7\u00f6z\u00fcmler sayesinde operasyonel verimliliklerini ve rekabet g\u00fc\u00e7lerini nas\u0131l art\u0131rd\u0131klar\u0131 ile ilgili \u00f6nemli bilgiler payla\u015ft\u0131.<\/p>\n
T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019nda uzman isimler deneyimlerini aktard\u0131<\/p>\n
Panelin hemen arkas\u0131ndan T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019nda s\u0131ras\u0131yla sahibinden.com Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Banu Barbaroso\u011flu ve Entegra\u2019n\u0131n Kurucusu Murat Di\u015fk\u0131ran uzmanl\u0131klar\u0131 do\u011frultusunda e-ticaret trendlerini aktard\u0131.<\/p>\n
Etkinli\u011fin ikinci panelinde de Sami Alt\u0131nkaya moderat\u00f6rl\u00fc\u011f\u00fcnde \u2019E-\u0130hracat \u0130le Yeni D\u00fcnya ve Dijital D\u00fcnyada Pazarlama Teknikleri\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda Ticimax CEO\u2019su Cenk \u00c7i\u011fdemli, E-ticaret Merkezi Y\u00f6netim Kurulu \u00dcyesi Birkan Babakol, 3gen Teknoloji CEO\u2019su Engin \u00d6zgen, Ars Medya CEO\u2019su Serdar Arslan s\u0131n\u0131r d\u0131\u015f\u0131 e-ticaret konusunu ele ald\u0131. Ard\u0131ndan ise Tek K\u0131lavuz Dijital Pazarlama Direkt\u00f6r\u00fc Arda Suvay ve Kariyer.net G\u00fcney Marmara B\u00f6lge M\u00fcd\u00fcr\u00fc G\u00fcl\u015fah A\u011fral\u0131 G\u00fcven hem kendi projelerini anlatt\u0131 hem de kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131 yan\u0131tlad\u0131. Ard\u0131ndan Barruslondon CEO\u2019su Volkan Hidayeto\u011flu moda d\u00fcnyas\u0131n\u0131n dijital yans\u0131malar\u0131n\u0131 anlatt\u0131. T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131, TOBB E-Ticaret Sekt\u00f6r Meclisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Teknoloji Bulu\u015fmalar\u0131\u2019n\u0131n Kurucusu Merter \u00d6zdemir\u2019in kapan\u0131\u015f konu\u015fmas\u0131yla sona erdi.<\/p>\n","protected":false},"excerpt":{"rendered":"
63\u2019\u00dcNC\u00dc KEZ D\u00dcZENLENEN T\u00dcRK\u0130YE TEKNOLOJ\u0130 BULU\u015eMALARI\u2019NIN BU YILK\u0130 \u00dc\u00c7\u00dcNC\u00dc ETK\u0130NL\u0130\u011e\u0130 VODAFONE ANA SPONSORLU\u011eUNDA ‘KOB\u0130’LER \u0130\u00c7\u0130N D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM, E-T\u0130CARET VE E-\u0130HRACAT’ TEMASIYLA \u00c7ANAKKALE\u2019DE GER\u00c7EKLE\u015eT\u0130. ETK\u0130NL\u0130\u011eE \u00c7ANAKKALE VAL\u0130S\u0130 ORHAN TAVLI, TOBB Y\u00d6NET\u0130M KURULU \u00dcYES\u0130 \u00d6ZER MATLI, \u00c7ANAKKALE T\u0130CARET VE SANAY\u0130 ODASI Y\u00d6NET\u0130M KURULU BA\u015eKAN YARDIMCISI FAHRETT\u0130N ERSOY, \u00c7ANAKKALE T\u0130CARET BORSASI Y\u00d6NET\u0130M KURULU BA\u015eKANI SEFER KAYA \u00dcZEN, TOBB E-T\u0130CARET SEKT\u00d6R MECL\u0130S\u0130 BA\u015eKAN YARDIMCISI MERTER \u00d6ZDEM\u0130R VE VODAFONE KOB\u0130 SATI\u015e B\u00d6L\u00dcM\u00dc D\u0130REKT\u00d6R\u00dc YUSUF AYSAL KATILDI.<\/p>\n","protected":false},"author":1,"featured_media":136914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2032,51382,3101,21110,2489,5258,3595],"class_list":["post-136913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-birligi","tag-dijitallesmesi","tag-guc","tag-kobilerin","tag-tobb","tag-vodafonedan","tag-yolunda"],"_links":{"self":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts\/136913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136913"}],"version-history":[{"count":0,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/posts\/136913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=\/wp\/v2\/media\/136914"}],"wp:attachment":[{"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radyoulku.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}